Create Your Own Liquor Brand and Bring It to Market in Gangjin, Korea

This is a special project that goes beyond simply learning to brew at a brewery in Gangjin — you'll plan and personally make a liquor that carries your own story, and build it into a brand. In short, this is a project where you can create a liquor under your own name, and sell and collaborate under a brand you create yourself. You'll learn both the deep value of traditional Korean liquor and modern brewing techniques, experiencing every stage of how liquor comes to life — from selecting ingredients to brewing, branding, and sales. Infuse your own philosophy and sensibility into your liquor to complete a one-of-a-kind creation, and experience the special moment of sharing it with others.

 

1. The Aesthetics Time Creates, A One-of-a-Kind Liquor That’s Truly Your own

Many people enjoy drinking, but the experience of making a liquor that carries your own name is rare. In this project, you'll face the special experience of personally planning and brewing liquors you already love — from makgeolli to cheongju to highballs. Every moment of choosing ingredients to achieve the flavor and aroma you want, and thinking about whose glass this liquor should end up in, comes together to complete a work that exists nowhere else in the world. The true charm of brewing lies in the time of 'fermentation,' where even the waiting itself becomes meaningful. As you feel and manage, with your own hands, the invisible, minute changes as the liquor slowly matures, it becomes more than a simple beverage — it becomes a living story built up over time. Stay within that quiet, deep process of immersion, and before you know it, you'll naturally sink into the analog joy that brewing offers.

 

2. From Imagination to Market, Launching Your Own Liquor Brand

Just as important as brewing good liquor is defining a brand that will stay in people's minds for a long time. This project doesn't stop at the manufacturing process. You'll personally direct the entire process — setting the liquor's persona, designing a unique brand story, and even creating the label and package design that visually proves it. Beyond that, you'll work through the real-world processes of distribution and sales: how to introduce your finished liquor to the world, and through which channels to get it into customers' hands. Through this process, you'll naturally pick up a broad business sense spanning planning, marketing, and actual sales. This goes beyond a one-time experience — it's about building a creator's perspective on the market and a portfolio of your own. Start building this special asset now; it could become the most distinctive weapon in your career.

 

3. Stepping Into the Daily Life of a Brewery: The Complete World of Brewing

Far more delicate steps than you'd imagine are required before a single bottle of liquor finally reaches the world. Intense care goes into every stage — from the first step of selecting and preparing good grain, to carefully recording temperature and time every day so fermentation proceeds steadily, to the quality control of continuously observing subtle changes in flavor and aroma inside the aging room. This is a time to work alongside a professional brewer inside the brewery and learn the entire process of how liquor is completed, in its raw, unfiltered form. Beyond simply listening to theory, you'll wash rice with your own hands, monitor the 'breathing' of the yeast, and come to deeply understand the full life cycle of the liquor. Step deep into the intimate daily life of the brewery — a boundary not easily crossed under normal circumstances — and make the craftsman's senses and the weight of the work fully your own.

 

4. Discover a New Career and New Possibilities That Fit You

Brewing and branding can lead beyond a simple hobby into an entirely new career frontier. In fact, countless brewers and brand founders are pioneering businesses that never existed before, using their own recipes as their weapon. This project is a real-world field test that lets you verify how well the act of making liquor suits your own aptitude, and explore possibilities for future paths such as starting your own brewery or becoming a liquor brand director. In particular, a consulting expert who has successfully led numerous breweries and liquor brands over many years will join you as a running mate. Through practical advice grounded in real, on-the-ground data, you can turn a once-vague direction for starting a business into something concrete and precise. This goes beyond a simple experience — it's about expanding the horizons of your life. Broadly explore your own talents and potential, and dig up, with your own hands, the meaningful asset that is a sustainable career.

 

5. Experience a Relaxed Daily Life You Could Never Feel in the City, Alongside Beautiful Nature

Gangjin is a place where deep, rich food culture and a unique tradition of Korean liquor have flourished, rooted in stunning natural surroundings and the abundant gifts of its land. The moment you step into a landscape where the blue sea, endless fields, and gently rolling mountain ridges come together, a relaxed and quiet daily life begins — one you could never feel in the city. Learning to brew within the embrace of such tranquil, great nature is special. The process of brewing liquor, layering your own reflection on top of the region's long history, becomes, in itself, a deep comfort to life. Wait for the liquor to mature inside the earthenware jar, and let the pace of your life match the flow of nature. You'll rediscover the inner ease and joy of learning that you may have forgotten amid a busy daily routine. Your time in Gangjin will remain in your memory forever — not merely as a liquor manufacturing process, but as a new lifestyle where nature, people, and life are organically connected.

■ Project Activities

This is a hands-on brewing project where you make traditional Korean liquor and highballs based on your own ideas, and plan your own liquor brand. You'll experience the actual work of a brewery firsthand, going through every stage of how liquor is made — from preparing the grain to fermentation, aging, and completion. You'll also plan your own brand concept and story, and develop label and package ideas to match, completing a brand of your own. This will be more than just a process of making and planning liquor — it will become a new, special memory that stays with you for a long time.

 

■ Main Activities

1. Education on Traditional Liquor and Highball Brewing Theory

You'll learn the characteristics and production principles of various types of liquor, including makgeolli, cheongju, and highballs. You'll understand the principles of fermentation and aging, and learn what process each liquor goes through to be made.

2. Understanding Raw Materials and Brewing Theory

You'll learn the characteristics of the main raw materials used to make liquor — rice, nuruk (fermentation starter), yeast, and more — and take part in the actual brewing process. You'll practice the entire liquor-making process while experiencing the actual work of a brewer.

3. Developing Your Own Liquor Recipe

You'll plan your own product concept, thinking through what flavor and aroma you want your liquor to have. You'll understand the raw materials and manufacturing methods, and experience the process of making a liquor filled with your own individuality.

4. Brand Planning and Story Development 

You'll plan your own liquor brand by setting the brand name, product concept, brand story, target customers, and more. You'll learn the process of building a brand that people will remember — not just liquor.

5. Package and Sales Strategy Planning

You'll develop label designs and package ideas, and think through how to introduce and sell the product to consumers. By planning a product that can compete in the actual market, you'll build your sense of branding and marketing.

6. Consumer Response and Market Understanding

Based on your completed product concept, you may check consumer response or experience a sales-testing process. You'll broaden your perspective beyond just the liquor-making process to understanding the market and customers.

 

■ Additional Information

• This project is run at a brewery located in Gangjin, combining theoretical education with hands-on practical training.
• You'll experience the actual work of a brewer, learning the liquor-making process along with brand planning and marketing.
• Theoretical education sessions will be held about 1–2 times per week. Through this education, you can learn about raw materials, production, distribution, branding, and packaging methods.
• This project involves small-batch production of roughly 200–400 bottles. If you wish to produce larger quantities, please inquire separately in advance.
• Additional material costs and other fees may apply depending on the type and quantity of liquor produced.
• Because the brewery also operates a restaurant and a goods shop, you can check consumer response to your finished product or even experience a sales-testing process.
• You’ll spend time interacting with various young people active in Gangjin, including brewmasters, young farmers, and local content planners.
• By the end of the project, you’ll have completed your own liquor recipe, product concept, and brand story.

This is a professional brewery located in Gangjin that develops and produces a variety of liquors based on local agricultural products and the region's history and culture. It's not just a place that manufactures liquor — it plans new brands and products and runs various projects to promote brewing culture, showcasing not only the production process but also the local stories, people, and culture embedded within it. In particular, it holds broad brewing experience and brand-development capability spanning traditional Korean liquor, highballs, and beer, and offers deeper, more professional education based on real experience running a brewery and providing brand consulting. Here, participants can learn the entire liquor-making process firsthand, fully experience the time and care that go into completing a liquor, and further, plan their own liquor and brand while experiencing both brewing and branding together.

 

Detailed Support Items

 

■ Project Activities

• Systematic orientation
• A reliable project manager
• 24-hr support! A 24-hour emergency contact network for immediate help in urgent situations
• Helpful Gangjin travel tips for daily life there

 

■ Certificate and Recommendation Letter 

• Certificate of completion issued by the institution
  
  

Exclusions

• Round-trip transportation
• Other local living expenses (meals, transportation, etc)
• Train station/airport pick up fees
• Personal travel insurance

* Please book your transportation only after your participation is confirmed and you receive final schedule notification.

To help you stay comfortably during the education period, we arrange shared accommodation or guesthouses near the brewery. Basic facilities needed for daily living are provided, so you can stay conveniently.

 

*This is a local guesthouse/shared accommodation, the actual appearance may be different from the images.

 

■ Location: Gangjin 

Gangjin is a place where beautiful nature and diverse culture come together. Away from the busy city, you can live at a relaxed pace, naturally interact with local residents, and experience the region's way of life and deep culture. It’s also a place where celadon culture and tea culture have flourished, offering everyday cultural experiences amid various arts and culture spaces and beautiful natural scenery.

 

1. Gangjin Bay Ecological Park
This is a well-known destination famous for its wide reed fields and beautiful wetland scenery. You can enjoy nature's changing scenery through the seasons, and take a relaxing walk along the trails. Especially at sunset, the sky turning red leaves visitors with lasting memories.

 

2. Goryeo Celadon Museum

The Goryeo Celadon Museum is a space where you can explore the thousand-year history and production process of Goryeo celadon. Through various exhibitions and hands-on programs, you can experience the beauty of traditional craftsmanship and naturally understand the meaning of work infused with an artisan spirit. Exhibits and artifacts also let you appreciate the excellence and artistic value of Goryeo celadon on a deeper level.

 

3. Baekundong Garden

This beautiful garden, representative of traditional Korean garden culture, is notable for its natural blend of valley, forest, and pond. You can take a quiet walk and feel nature up close, experiencing a calm that's hard to find in the busy city. It's a healing space where you can rest your tired body and mind.

 

■ This project can start on any day of the week you prefer.

 

■ The minimum participation period is 4 weeks.

 

■ Target Participant and Eligibility

• Must be at least 19 years old and legally permitted to purchase and drink alcohol
• Interested in traditional Korean liquor and brewing culture
• Wants to make their own liquor firsthand
• Wants to own a special liquor that doesn’t exist anywhere else
• Interested in the fields of liquor branding and brewing
• Interested in running a brewery or starting a brewery business
• Wants to stay in Gangjin long-term and experience a new way of life

1. This project is open to participants aged 19 and above.

 

2. Refunds are not available for personal reasons of the participant after the project has been confirmed.

 

3. Participants are deemed to have agreed to the refund policy at the time of project application.

 

4. This project is subject to a <strict> refund policy. If you cancel before your project participation is confirmed, we will refund 100% of the project fee.

 

5. The project schedule and content may vary depending on local conditions (such as transportation and weather changes) or the circumstances of local authorities, and may be shortened or modified if unavoidable.

 

6. This project is one that is actually operated by the project management organization partnered with us. Therefore, responsibility for actual operation lies with the local project organization.

 

7. Please make your transportation reservation only after receiving the final confirmation of your participation in the project. After your participation is confirmed, we will provide individual guidance regarding the schedule.